Mazda MX-5 Roadster Coupe 25th Anniversary Limited Edition

• Unique Mazda MX-5 Roadster Coupe 2.0-litre 25th Anniversary Limited Edition on sale from 1 August 2014
• Bespoke interior and exterior design, with Limited Edition numbered external badging
• 1,000 Anniversary Edition to be produced with 750 examples available to UK customers
  (update; Mazda originally planned to make 1,000 but ended up making 1,100, with 750 coming to the UK)

Celebrating the 25th birthday of its iconic two-seat sportscar this year, Mazda is delighted to announce the launch of the MX-5 Roadster Coupe 2.0-litre 25th Anniversary Limited Edition, which goes on sale throughout the UK from 1 August.

First revealed to the public on February 9th at the 1989 Chicago Auto Show, the Mazda MX-5 caused a sensation. Reintroducing a category of vehicle that had become all but extinct by the early 70s, it was an instant hit on a global scale, far outstripping the company’s own sales predictions.

When global production reached 531,890 units in May 2000, the little Mazda was certified by Guinness World Records as the world’s best-selling two-seater sports car in history. Total global production passed the 900,000 mark in February 2011, and the Mazda MX-5’s Guinness certification was updated.

Just 1000 individually numbered examples of the Mazda MX-5 Roadster Coupe 2.0-litre 25th Anniversary Limited Edition will be built. It is a testament to Britain’s enduring love affair with open-topped motoring that 750 of them will be made available to UK customers with number one being unveiled at this year’s Goodwood Festival of Speed on 26-29th June.

“To date, three generations of Mazda MX-5 have witnessed the release of over 43 Special Edition models in the UK since 1990,” said Jeremy Thomson, Managing Director, Mazda UK. “None, however, could be more significant to us than this 25th Anniversary Limited Edition, which marks such an important milestone for a car that single-handedly reintroduced the world to the pleasures of exhilarating and affordable open-topped motoring.”

With a comprehensive equipment specification based on the Mazda MX-5 Roadster Coupe 2.0 litre Sport Tech Nav, the 25th Anniversary Limited Edition boasts a wealth of additional exterior and interior features unavailable on any other Mazda MX-5.

A model-unique, Soul Red Metallic paint finish is complemented by Brilliant Black door mirrors, A pillars and power-operated retractable hardtop roof. 17-inch Dark Gunmetal alloy wheels, a rear diffuser and chrome exhaust trim complete the bespoke exterior, with each example benefiting from unique, Limited Edition numbered external badging.

On board, the 25th Anniversary Limited Edition Mazda MX-5 may be instantly identified by heated, Light Stone leather trimmed upholstery which incorporates contrasting red stitching to the seats, steering wheel, gearshift and handbrake lever, and 25th Anniversary logo-embossed headrests. This unique interior design is completed by a bespoke, hand-painted Dark Red dashboard decoration panel, Brilliant Black roll-over bar covers, alloy pedal set and 25th Anniversary stainless steel scuff plates.

Specific to the UK 25th Anniversary Limited Edition MX-5 is a 6.1-inch touch screen Mazda Navigation System. Exclusively engineered for Mazda by Alpine, the fully integrated, high resolution system features 46 European country maps, 29 different languages, Bluetooth and USB connectivity, an integrated CD, radio and DVD player with a 50:50 split screen allowing for the simultaneous viewing of two input sources, and customisable user profile settings for each driver.

Its 2.0-litre, 16v, 160ps powerplant allied to a slick, short-throw 6-speed manual transmission, the lightweight, compact, 25th Anniversary Limited Edition Mazda MX-5 marries sub-8 second 0-62 mph acceleration and a 136mph top speed with perfect, 50:50 weight distribution and a low moment of inertia for outstanding agility and driving enjoyment.

Mazda MX-5 25th Anniversary Limited Edition Standard Equipment

Exterior

• Soul Red Metallic paint
• Unique 17-inch Dark Gunmetal alloy wheels
• Electrically adjustable, heated Brilliant Black door mirrors
• Brilliant Black power-retractable hardtop
• A-pillars (Brilliant Black)
• Halogen headlights with black inserts
• Diffuser-style rear bumper sports trim
• Chrome trim tailpipes
• Unique exterior ’25th Anniversary’ Badging with unique numbering
• Front fog lamps
• Bilstein Dampers

Interior

• Light Stone leather sports seats with red stitching and five-stage seat heaters
• 25th Anniversary embossed headrests
• Leather steering wheel, handbrake lever and gearshift with contrast red stitching
• Brilliant Black fashion bars
• 25th Anniversary stainless steel scuff plates
• Hand-painted Dark Red deco panel
• Alloy pedal set
• 25th Anniversary floor mats

Audio & Communications

• 6.1-inch Mazda Navigation System with Bluetooth®
• USB connectivity
• Single CD player with 6 speakers
• Auxiliary Jack (AUX) connectivity

Comfort & Convenience

• Climate control air-conditioning
• Front power windows
• Cruise control

Safety

• Thatcham Cat.1 Alarm & Immobiliser
• Dynamic Stability Control (DSC) & Traction Control System (TCS)
• Front & side airbags
• Limited Slip Differential (LSD)

2015 MAZDA MX-5 MIATA 25TH ANNIVERSARY EDITION SELLS OUT WITHIN 10 MINUTES

MAZDA ANNOUNCES PRE-ORDER PROGRAM FOR SPECIAL 2015 MX-5 MIATA 25TH ANNIVERSARY EDITION MODEL

IRVINE, Calif., May 1, 2014 — Mazda North American Operations (MNAO) today launched an all-new microsite as part of its pre-order program for the 2015 MX-5 Miata 25^th Anniversary Edition.  This exclusive web portal will feature a countdown clock to 10:25 AM PDT, May 20, 2014, which is when the pre-order system will be open for interested consumers to place their name in a queue to purchase one of the 100 special edition roadsters.

Pricing for the 2015 MX-5 Miata’s full lineup also was released today, with the vehicle starting at $23,970[1] MSRP for soft top-equipped vehicles and $28,665 MSRP for those equipped with a Power Retractable Hard Top (PRHT).  Pricing for the anniversary model, which will be available only with a PRHT, starts at $32,205 MSRP.

“The MX-5 Miata is not about making history but about taking innovation a step further,” said Jim O’Sullivan, president and CEO, MNAO.  “Twenty-five years after the vehicle was introduced, the MX-5 continues to be the benchmark for light, responsive and fun-to-drive roadsters.  It is the genesis from which every Mazda since has been born.  With the fourth generation MX-5 on the horizon, we look forward to reinventing the segment once again.”

When the MX-5 Miata 25^th Anniversary Edition microsite opens, interested parties will be asked to complete a registration form where they can select their choice of transmission and preferred Mazda dealership location.  The first 100 verified registrants will be given the opportunity to pre-order an anniversary model.  Any attempt at multiple entries will void that participant’s offer and disqualify them from the program.  The pre-order program will run through 11:25 AM PDT, May 31, 2014, or when 250 customers have registered, whichever comes first.  All 100 MX-5 Miata 25^th Anniversary Edition buyers will go through an exclusive pre-order process for their vehicle. Registered customers will be contacted directly by MNAO to confirm purchase intent.  Upon verification, the customer’s information will be forwarded to the dealership of their choosing to finalize the transaction.

Additionally, MX-5 Miata 25^th Anniversary Edition owners each will receive a custom-crafted Tourneau watch and display winder box.  The Swiss-made, stainless steel watch sports Italian-made genuine leather black straps with contrast red stitching and a deployant buckle.  At 42 millimeters in diameter, the watch features a genuine sapphire crystal face with an anti-glare coating, as well as a genuine sapphire crystal on the see-through case back to showcase the watch movement and rotor.  The exhibition case back features a 25-jewel ETA 2824-2 movement with special two-tone Cotes de Geneve decor.  Each watch and display set also will feature MX-5 and 25^th Anniversary logos.

Starting at $32,205 MSRP, the top-of-the-line 25^th Anniversary Edition model offers trim-exclusive features such as hand-selected pistons, connecting rods and flywheel to deliver an engine that revs more freely with extraordinary response and acceleration.  With only 100 vehicles for sale in the U.S., all anniversary models are outfitted in a deep Soul Red Metallic exterior coat with A-pillars, windshield surround, outside mirrors and a standard PRHT in contrasting Brilliant Black.  Seventeen-inch Dark Gunmetal aluminum alloy wheels wrapped in 205/45R17-84W tires and black front combination lamp bezels complete its premium exterior.

The interior is outfitted with exclusive Almond leather seats and door trim with a satin chrome finish used on the louver rings, gauge cluster meter rings and inner door handles.  Brilliant Black reappears in the form of the seatback garnish with Piano Black featured on the steering wheel spokes.  Genuine black leather wraps the steering wheel, parking brake lever, armrests and manual transmission shift lever boot.  The contrast color theme continues with distinctive red stitching used on all soft touch points.  The decorative instrument panel features a hand-painted Piano Black and red paint gradation with aluminum alloy pedals offering added interior flair.

Exclusive 25^th Anniversary Edition badging is tastefully etched into the leather headrests and stainless steel door scuff plates.  On the exterior, a single anniversary badge is mounted onto the driver’s side front fender and features an identifying serial number.