2012 Fiat 500 Prima Edizione
- Delivery of Fiat 500 Prima Edizione (First Edition) models
- 500 Prima Edizione models reserved exclusively for Fiat brand enthusiasts
- Prima Edizione deliveries represent the official return of the Fiat brand to the United States
Fiat North America has begun delivering the first Fiat 500 Prima Edizione models to customers throughout the United States this week. These limited-edition 2012 Fiat 500 models were offered to Fiat enthusiasts in the U.S. as a reward for their years of steadfast loyalty to the Fiat brand. The 500 special-edition models represent the first Fiat vehicles to be sold in the U.S. since 1984.
The Fiat 500 Prima Edizione is exclusively available in three colors: Bianco, Rosso and Grigio (Gray). These limited-edition Fiat 500 models are equipped with a manual transmission. Designed as a collector vehicle, each Prima Edizione will feature a sequentially numbered vehicle identification number (VIN) and unique numbered matching badge on the instrument panel.
The reintroduction of the FIAT brand in North America is led by the modern generation of the Fiat 500, followed by the Fiat 500C (cabrio) this year.
