WEST COAST DESIGN INSPIRATION
Driving California’s Highway 1 in an open car while the sun sets is the type of journey the Ciel team envisioned during its design. The Ciel’s doors are hinged at the rear to reveal a sweeping view of the dramatic interior, accented with nickel-plated trim, exquisite Italian Olive wood and soft leather. Cadillac’s heritage of advanced technology is evident everywhere you look, beginning with the Ciel’s bold LED headlamps and tail lights.
THE ELEGANCE IN THE DETAILS
Simplicity, authenticity and spaciousness were the guiding principles when it came to developing the interior. Seats wrapped in glove-soft leather feature sloping bolsters that allow passengers to slide into them more comfortably. But perhaps the defining element is the incorporation of Italian Olive wood trim throughout. This special wood is a premium yet sustainable material, and in the Ciel came from a single, fallen tree, painstakingly prepared and specially cut.
LEADING-EDGE TECHNOLOGY IN THE CADILLAC TRADITION
Advanced technology highlights the Ciel interior. Transparent gauges are framed within a brushed-aluminum housing that has the intricate depth of a high-quality chronograph. A “floating” center console that runs from the front to the back features hidden connectivity portals for each passenger, allowing each to make dinner reservations, check the weather, or even upload photos of the journey via social media. Additional technology includes inductive charging and Bluetooth® connectivity. The final touches? Heated and cooled seats, a drawer containing sun lotion, sun glasses and towels, and aromatherapy that is controlled from the rear armrest
CADILLAC EXPLAIN THE UN-RETIREMENT OF ARI GOLD WITH A GUEST APPEARANCE FROM THE CIEL CONCEPT CAR
Cadillac and “Entourage” creator Doug Ellin today debuted a short film that explains super-agent Ari Gold’s journey back to Hollywood after a short-lived retirement. Played by Jeremy Piven on the hit HBO series, Ari was last seen retiring to Italy in the show’s final episode. The upcoming Warner Bros. Pictures, Home Box Office and RatPac-Dune Entertainment film “Entourage,” in theaters June 3, brings the entire cast back together for the first time since the series finale.
The Cadillac short film shares with fans what happened during Ari’s one week of retirement. The short takes place in Italy, where stomping grapes and long lunches with his wife leave Ari feeling unsatisfied. When a mysterious and familiar stranger appears on the scene in a must-see ride, Ari follows him to uncover the sign he needs to return to his glory days in Hollywood.
Based on the award-winning HBO series, “Entourage” the feature film reunites the cast against the familiar fast-paced backdrop of the L.A. entertainment industry. A series of Cadillacs make their way into the movie, including the Cadillac Escalade, the ELR extended range electric coupe and the popular Ciel concept car.
“Cadillac has been a part of the ‘Entourage’ world since the very beginning, with the Escalade being one of the most popular cars used throughout the series,” said Melody Lee, Cadillac Director of Brand Strategy and Planning. “The Cadillacs featured in the film naturally fit the world of Vince, Turtle, Drama and E. We are incredibly proud to be a part of it.”
In addition to the short film, Cadillac is supporting the movie release with a broadcast and digital media buy, social media and sponsorship of the film premiere.
“Ari’s un-retirement is something we know fans are excited about and I’m thrilled Cadillac was able to help tell that story,” said Doug Ellin, writer, director and producer of “Entourage.”