Limited-Production Scion 10 Series Models Celebrate Brand’s 10th Anniversary
Scion revealed the new 2014 tC sports coupe at the 2013 New York International Auto Show, showing off a sporty new look, upgraded interior and an enhanced driving experience for the brand’s top-selling vehicle.
“The sustained success of the tC, which accounts for 40 percent of all Scions ever sold, challenged designers to enhance the 2014 sports coupe in ways that keep it exciting to today’s drivers without losing its core appeal,” said Doug Murtha, Scion vice president. “The outstanding result is a 2014 tC with a sportier style and driving experience that will thrill buyers and hold its unique spot in the marketplace.”
Aggressive Look with New Exterior Design and 18-Inch Wheels
The 2014 Scion tC is defined by more assertive styling, starting from the front with distinctive new headlamps and an all-new hood that extends lower toward a more open, muscular grille with an embedded tC logo. The new upper- and lower-grille treatments are bordered by LED accent lighting.
Beneath the rear bumper, a new black-out valance features an FR-S style, lower-center trim piece and lower perimeter reflectors; new advanced LED tail lamps complete the picture. New 18-inch alloy wheels with 225/45R18 tires carry the aggressive character through to the car’s profile. Standard on the tC, the wheels feature a premium dark gray finish, contrasted by eye-catching machined-spoke surfaces.
The tC will be available in seven exterior paint colors, including two new additions, Absolutely Red and Blue Streak Metallic.
Upgraded Materials and Scion Standard Display Audio Enhance Interior
The 2014 Scion tC’s cabin adds new technology, additional convenience features and upgraded materials. The tC will be the first model in the family to come with the all-new Scion Standard Display Audio, featuring a 6.1-inch LCD touchscreen. The system will be incorporated into all 2014 Scion models, making Scion the industry’s first non-luxury brand to feature a touchscreen audio system as standard equipment across its entire lineup. The new audio system comes equipped with features that Scion drivers will enjoy, including Bluetooth® compatibility, HD Radio™ Technology and steering wheel-mounted controls.
The new base audio system will be joined by an available, all-new Scion BeSpoke Premium Audio system featuring Aha™. This upgraded system includes full navigation, as well as the ability to connect compatible smart phones through Aha to access 30,000 free audio stations, including Scion’s own signature station featuring a lineup of its 17 music channels. In addition to audiobook stations, sports, news and entertainment, the Aha service utilizes location–based services like Yelp and TripAdvisor, and integrates most of the popular social media applications, all at a great value for consumers.
Added convenience features for the 2014 tC include auto-off headlamps and an auto-up and down driver’s window. The interior is upgraded with premium materials and lighter color fabric on the seats and the headliner.
Sportier Automatic Transmission and Enhanced Dynamic Handling
Getting there will be more than half the fun in the 2014 tC. Its 2.5-liter, four-cylinder engine delivers 179 horsepower at 6,000 RPM, and it is available either with a six-speed manual transmission or an updated six-speed automatic that can change gears nearly twice as fast as the previous model for both upshifts and downshifts. The automatic transmission now features Dynamic Rev Management technology, adopted from the FR-S, which quickly blips the engine to match its revs to gear ratios on downshifts, limiting driveline shock and adding to the visceral experience of driving the car.
Handling is enhanced by making modifications to stabilizer bar hardware, optimizing the shock absorbers, and by increasing the body rigidity with additional spot welds. Driving enthusiasts will also appreciate the retuned electronic power steering that provides a more engaging response. Together, these changes help the new tC to deliver a sportier, fun-to-drive experience behind the wheel. The 2014 Scion tC will arrive in dealerships in June 2013.
Limited-Production Scion 10 Series Models Celebrate Scion’s 10th Anniversary
In 2003, the first Scion xA and xB vehicles heralded the launch of the Scion brand, which was designed to bring new buyers into the Toyota family and appeal to emerging, younger drivers. The brand has accomplished both, and today it is recognized as having among the youngest median age drivers in the industry. Since its introduction, 75 percent of Scion owners have been new to the Toyota family.
“The Scion 10 Series celebrates 10 years of the brand’s passionate approach, iconic products and success inviting a new, younger buyer to the Toyota family,” Murtha said. “Scion heads into its second decade revved up by a strong product line that continues to stand out on the road.”
To celebrate Scion’s 10th anniversary, Scion will launch a limited-production version of each vehicle in its lineup called Scion 10 Series. Every Scion 10 Series car will be painted a premium color: Silver Ignition. The anniversary message continues when the driver enters the car to see the Scion name illuminated on the dash before fading to reveal the number 10. The unique models will number a total of 10,000 vehicles, which will begin arriving in dealerships in June.
Other stand-out features include silver seat belts, a solar-powered illuminated shift knob and an LED Scion locator badge that lights up when the car is unlocked. Each vehicle also carries a sequentially numbered interior badge. The xB, iQ, and xD will feature unique alloy wheels in a graphite finish.
The Scion 10 Series FR-S also comes equipped with HID headlamps with integrated LED daytime running lamps, dual automatic climate controls and a smart key with push-button start ignition.
PRICING FOR LIMITED PRODUCTION SCION 10 SERIES, NEW 2014 TC
The 2014 tC debuted at the New York International Auto Show with more assertive styling, an upgraded interior and an enhanced driving experience. Distinctive headlamps, a muscular grille and LED accent lighting add to the sportier look. The updated automatic transmission changes gears nearly twice as fast as the previous model and now features Dynamic Rev Management technology. Additional modifications to the stabilizer bar hardware, shock absorbers and retuned electronic power steering provide a more engaging feeling behind the wheel.
The tC also comes with the all-new Scion Standard Display Audio, featuring a 6.1-inch LCD touchscreen, Bluetooth® compatibility, HD Radio™ technology and steering wheel-mounted controls.
The MSRP for the Scion tC will be $20,210 for the automatic transmission model and $19,210 for the manual transmission. It will begin arriving in dealerships beginning in June.
Bespoke Details and Pricing
In addition to the base audio system, the 2014 tC now offers the all-new Scion BeSpoke Premium Audio system featuring Aha™. In addition to full navigation services, this upgraded system connects with compatible smartphones through Aha to access 30,000 free audio stations, including audiobook stations, sports, news, entertainment and Scion’s own signature station featuring a lineup of its 17 music channels. The Aha service also uses location–based services like Yelp and TripAdvisor and integrates most of the popular social media applications. The available feature is MSRP priced at $1,198.
Limited Production Scion 10 Series
The limited-production Scion 10 Series features a unique version of each vehicle in the Scion lineup to mark 10 years of its passion-driven car-making. Each model is painted a premium color, Silver Ignition, with matching silver seat belts and carries through the anniversary theme through unique interior and exterior touches. All Scion 10 Series models will feature the Scion Standard Display Audio with 6.1-inch LCD touchscreen.
Scion will produce 10,000 Scion 10 Series vehicles total, which will begin arriving in dealerships in June.
Scion 10 Series 2014 tC
The tC comes with premium stitching on the steering wheel and seats, projector-beam headlights, LED accent lighting, 18-inch gloss dark gray alloy wheels, an electroluminescent panel above the radio, and front and rear locator badges that light up when the car is unlocked. A side skirt with a Scion badge is included, along with a solar-powered illuminated shift knob and front, rear and cargo Scion carpet mats. The MSRP for the Scion 10 Series tC will be $22,440 for the automatic transmission and $21,440 for the manual transmission.