FIAT 500 BY GUCCI EDITION RETURNS TO AMERICA
- Successful Fiat 500 and 500c (Cabrio) by Gucci Edition back by customer demand
- Gucci Edition models available for a limited time in North America
- Arriving to FIAT studios in June with a starting price of $23,750
2013 Fiat 500 and 500c by Gucci Edition
For 2013, the Fiat 500 and 500c by Gucci Edition models now offer a new Nero (black) monotone interior environment that complements Gucci Nero or contrasts Gucci Bianco (white) eye-catching glossy pearl-glass exterior paint and Gloss Nero lighting bezels. The new Nero interior space is stylish yet functional, down to every last detail: chic embroidery, exclusive materials, bright (with Gucci Nero) and satin (with Gucci Bianco) chrome accents, the velvety varnish on the instrument panel and seats wrapped in Poltrona Frau leather with signature “Guccissima” print. Premium Nero leather accents are also found on the interior door panels and on the hand-stitched leather-wrapped steering wheel.For customers who prefer a two-tone environment, the 2013 Fiat 500 and 500c by Gucci Edition models reintroduce the original two interior color schemes. Tied to the Gucci Nero exterior color is an interior detailed with Bianco/Nero seating and accents, while the Gucci Bianco exterior color features the reciprocal Nero/Bianco theme.
The 2013 Fiat 500 and 500c by Gucci Edition models feature several exclusive design elements that highlight the Cinquecento’s iconic style. A signature Gucci Verde/Rosso/Verde (green/red/green) web stripe runs along the entire bodyside perimeter on the Fiat 500 by Gucci, or across the length of the power-retractable cloth top on the Fiat 500c by Gucci model. Chrome cursive “Gucci” signatures complete the door frames and hatchback, complementing the bright (Gucci Nero) or satin (Gucci Bianco) chrome-accented exterior mirrors, door handles and hood spear. Adding to the vehicle’s sculpted fenders are uniquely designed, retro-inspired 15-inch aluminum wheels color-keyed to the Gucci Nero or Gucci Bianco exterior paint. For even more sophistication, the wheel design includes center caps with interlocking “GG” hubcaps and brake pads lacquered in signature Gucci Verde (green).
The 2013 Fiat 500 by Gucci Edition has a starting U.S. Manufacturer’s Suggested Retail Price (MSRP) of $23,750, while the 2013 Fiat 500c by Gucci Edition model starts at $27,750 (both models do not include $800 destination). The new Gucci Edition models arrive in spring of 2013 and will be offered for a limited time only.
Fiat Present the ‘500 by Gucci
In the year that sees the celebration of both the 150th anniversary of the unification of Italy and Gucci’s 90th anniversary, Gucci and Fiat are unveiling the 500 by Gucci, a special edition of the Fiat 500 customized by Gucci’s Creative Director Frida Giannini in partnership with Fiat’s Centro Stile. This unique collaboration between two of Italy’s most respected brands represents a great combination of craftsmanship and style. Launched on the opening day of Milan Fashion Week, the 500 by Gucci will also be presented at the Geneva International Auto Show from March 3rd to 13th, in a dedicated Gucci pop-up store within the Fiat stand.
FIAT 500 BY GUCCI TO MAKE SPECIAL APPEARANCE AT GOODWOOD FESTIVAL OF SPEED
Fiat’s stylish new 500byGucci model, which was launched at an exclusive party in London on Monday (27 June), will make a special appearance at the Goodwood Festival of Speed this weekend.
The special edition of the iconic Fiat 500, which has been customised by Gucci Creative Director Frida Giannini in partnership with Fiat’s Centro Stile, will make its first public appearance at the world famous classic car festival in a themed display within the stunning country grounds of the Goodwood estate, near Chichester.
The 500byGucci will be situated at Goodwood’s Laundry Green from 1-3 July, as star attraction at the ChicNic – a contemporary and stylish summer picnic in breathtaking British surroundings.
The space will be transformed into a 500byGucci luxury retreat featuring immaculate rolling lawns, bridged by manicured gravel paths and framing a spectacular water feature. As croquet and boules are played on the lawn, guests will be able to relax with a luxury picnic and chilled glasses of champagne under pristine white canopies.
“This will be a wonderful opportunity to see the 500byGucci in surroundings which befit its style and character,” says Elena Bernardelli, marketing director, Fiat Group Automobiles UK. “We think the car will appeal to fashionista customers who want a unique car to distinguish themselves, and the Goodwood Festival of Speed is a great place for people to get to know more about it.”
UK PRICES FOR FIAT 500 by Gucci ANNOUNCED
- Details and prices of the recently revealed Fiat 500byGucci have just been announced for the UK market.
The special edition of the iconic Fiat 500 has been customised by Gucci Creative Director Frida Giannini in partnership with Fiat’s Centro Stile. This unique collaboration between two of Italy’s most respected brands represents the perfect combination of craftsmanship and style.
The stunning 500byGucci will be available in the UK with two brilliant engines: the nimble yet economical 1.2 litre – which will cost £14,565 OTR – and the award-winning 0.9 litre TwinAir, priced at £15,765 OTR.
Initially the new car will be available exclusively on-line, and is another example of Fiat’s use of e-commerce to sell vehicles. It has already enjoyed great success selling cars such as the special edition Fiat 500 Pink and Fiat 500 Matt Black.
The fully automated on-line sales scheme allows customers to configure a 500byGucci, pay a deposit, order it directly from the factory, track the car’s progress, make a final payment and even arrange special delivery of the car to their home.
“The 500byGucci will enlarge the audience for the already successful Fiat 500, reaching those fashionista customers who want to have a unique car to distinguish themselves,” says Elena Bernardelli, marketing director, Fiat Group Automobiles UK.
“And the on-line sales process adds another dimension to the individualit=y of this special model, creating an even greater sense of exclusivity and exceptional customer service.”