- New Ford F-150 SVT Raptor Special Edition answers customer calls for more exclusivity in addition to Raptor’s unmatched off-road capability
- Raptor Special Edition features a unique exterior color, exterior graphics and interior styling
- Raptor Special Edition helps continue Raptor’s sales success
Ford’s F-150 SVT Raptor, the ultimate high-performance off-road pickup truck, has a new Special Edition package customers can order that adds more unique touches to the hot-selling pickup.
The 2014 F-150 SVT Raptor Special Edition, which adds unique new touches to Raptor’s existing Luxury Package, including a Ruby Red Metallic exterior color and box-side graphics. Interior upgrades include Brick Red seat bolsters with black inserts and cloth honeycomb highlights, console top finish panel, and center stack and door panel appliqué accents. Raptor Special Edition is also available in Tuxedo Black Metallic.
The 2014 F-150 SVT Raptor Special Edition goes on sale this fall.
“Raptor owners are looking for a high-performing, uncompromising off-road pickup truck with the features and luxuries found in today’s premium trucks,” said Doug Scott, Ford truck group marketing manager. “Since its launch in 2009, we’ve continually moved Raptor forward in capability and design, and the 2014 Special Edition is the best Raptor yet.”
Raptor has found an enviable niche in full-size pickups. SVT Raptor sales are up 14 percent in 2013, with five out of the past six months seeing record sales. More than 13,000 Raptors were sold in 2012.
SVT Raptor prowess and power
Since launching as a 2010 model, the Ford F-150 SVT Raptor has set the benchmark for low- and high-speed off-road performance through aggressive all-terrain tires, industry-exclusive internal triple-bypass FOX Racing Shox™ dampers, skid plates and standard Hill Descent Control™.
A Raptor development imperative has been continuous improvement, so Ford expanded Raptor’s footprint for 2011 with a four-door SuperCrew model joining the two-door SuperCab original.
For 2012 Ford began offering a grille-mounted camera to improve driver visibility when climbing over rocks or other obstacles. The 2012 addition of a Torsen® limited-slip differential to Raptor’s 4WD system enables the truck to balance traction between both front wheels.
For 2013 industry-exclusive beadlock-capable wheels were added to help increase grip in low-traction conditions, along with high-intensity discharge headlamps for improved visibility. SYNC® with MyFord Touch® was also made available for added connectivity.
SVT Raptor is available exclusively with a 6.2-liter V8 engine producing best-in-class 411 horsepower and 434 lb.-ft. of torque, mated to an electronic six-speed automatic transmission with tow/haul mode and SelectShift Automatic® functionality. The 4WD system features electronic shift-on-the-fly capability for the transfer case.
The front axle features a Torsen® differential with 4.10 to 1 gearing. The rear axle is also 4.10 to 1, with an electronic-locking differential.
2014 Ford F-150 SVT Raptor
- Ford responds to record sales demand and raises the Ford F-150 SVT Raptor bar again, continuing to offer industry-exclusive beadlock-capable wheels to help increase grip in low-traction conditions for the 2014 model
- Ford F-150 SVT Raptor offers high-intensity discharge (HID) headlamps for improved visibility, and SYNC® with MyFord Touch® for added connectivity; Sunset Metallic – an all-new exterior color – is available for 2014
- Raptor offerings build on internal triple-bypass FOX Racing Shox™ dampers, Torsen® front differential and front-mounted camera technologies for even more high-performance off-road capability
Ford is responding to record customer demand for ultimate off-road performance by continuing to deliver uncompromised capability in the 2014 Ford F-150 SVT Raptor.
Raptor’s available industry-first, direct-from-the-factory, forged-aluminum conventional wheels can be upgraded after purchase to extra-capable beadlock wheels – an exclusive offering.
Other Raptor features include available high-intensity discharge (HID) headlamps that are brighter and whiter than standard lamps, significantly expanded connectivity features and Sunset Metallic – a new exterior color option.
Off-road high performance
Raptor’s available forged wheel combines the proven reliability of a conventional wheel with the capability to convert to a true beadlock wheel.
Beadlock wheels secure the edges of a tire to the wheel between two surfaces so the tire is unlikely to roll off the rim if it’s aired down to very low pressure, providing extra grip on trails.
Raptor’s wheels are unique, because converting from conventional rim to beadlock-only requires customers unbolt the standard outer decorative ring, dismount the tire from its conventional position, then remount it in the proper lockable position with the available beadlock ring kit from Ford Racing. This is the first application of a wheel with both conventional and beadlock mounting abilities – a solution so innovative, Ford has filed for a patent on the system.
SVT Raptor connectivity
Raptor features Ford’s acclaimed SYNC® communications and entertainment system, allowing hands-free voice-activated control of a driver’s mobile device and the truck’s audio system. F-150 SVT Raptor’s 4.2-inch multifunction LCD screen for the MyFord® driver connect technology allows voice control for vehicle systems.
SVT Raptor’s driver connectivity can be upgraded to MyFord Touch® using an 8-inch center stack-mounted touch screen with five-way controls mounted on the steering wheel. This upgrade features a 4.2-inch productivity screen mounted in the instrument cluster. Driver-configurable, the LCD screen includes menus for gauge setup, trip computer, fuel economy and towing/off-road applications. Truck-specific MyFord Touch offers additional button controls and rotating knobs to accommodate drivers wearing work gloves.
F-150 SVT Raptor can be specified with an available voice-activated Navigation System using the 8-inch screen, and SD-card capability for map and point-of-interest storage. A rear view camera is available as well.
Inside SVT Raptor
SVT Raptor is equipped with standard unique leather and cloth-trimmed seats, with driver’s side power actuation and six-way adjustability. The seats feature Raptor-specific bolsters to keep the driver and first-row passenger firmly in place, regardless of terrain conditions.
The interior of F-150 SVT Raptor features a unique center stack and door trim appliqué finish, along with a leather-trimmed steering wheel with thumb pads.
An optional Luxury Package adds numerous comfort and convenience technologies. In addition, SVT Raptor can be specified with an interior color accent package featuring blue contrasts against a black environment and real aluminum trim components.
Cloth-trimmed sport seats are available to government and fleet buyers.
Along with the new Sunset Metallic, other exterior color options for the 2014 F-150 SVT Raptor include desert camouflage-inspired Terrain, Race Red, Tuxedo Black Metallic, Ingot Silver Metallic and Oxford White.
SVT Raptor prowess and power
Since launching as a 2010 model, the Ford F-150 SVT Raptor has set the benchmark for low- and high-speed off-road high performance.
Aggressive all-terrain tires, industry-exclusive internal triple-bypass FOX Racing Shox™ dampers, skid plates and standard hill descent control established Raptor as an off-road force to be reckoned with.
SVT engineers expanded Raptor’s footprint for 2011 with a four-door SuperCrew model, joining the two-door SuperCab original.
A Raptor development imperative has been to continually improve off-road prowess in every dimension – from rock crawling to hammer-down desert running.
2012 saw Raptor add a Torsen® limited-slip differential to the 4WD system enabling the truck to balance traction between both front wheels. If the left front wheel loses traction, the system forces torque to the right front wheel, and vice versa. The system is optimized to help minimize steering kickback when navigating challenging surfaces.
For 2013, Ford began offering a front grille-mounted camera to improve driver visibility when climbing over rocks and other obstacles that might be obscured by the front of the truck. The camera transmits the captured image via the center stack-mounted LCD screen. A washer function helps keep the camera’s field of vision clear in wet and muddy conditions.
SVT Raptor is available exclusively with a 6.2-liter V8 engine producing best-in-class 411 horsepower and 434 lb.-ft. of torque, mated to an electronic six-speed automatic transmission with tow/haul mode and SelectShift® functionality. The 4WD system features electronic shift-on-the-fly capability for the transfer case.
The front axle features the Torsen differential with 4.10 to 1 gearing. The rear axle is also 4.10 to 1, with an electronic-locking differential.
STRONG CUSTOMER DEMAND DRIVES FORD F-150 SVT RAPTOR SALES TO NEW HEIGHTS
- Raptor sales have hit record highs in 8 of the past 10 months
- Ford growing the market for increasingly specialized full-sized pickup trucks
- Since launching in 2009, production has increased from two trucks per hour to five
Ford F-150 SVT Raptor, the ultimate high-performance off-road pickup truck, continues to find new fans and sales success.
Hitting the market in 2009, Raptor has had record sales during 8 of the past 10 months and sales are up 14 percent in 2013. Raptor is also one of the fastest-turning vehicles in the automotive industry, with only a 15-day supply on dealer lots.
Day supply is common industry measurement of retail customer sales demand. The lower the figure, the less time a vehicle remains on a dealer lot before it’s sold. A 60-day supply is considered average for the auto industry.
“What’s helping drive Raptor sales is that Raptor delivers unmatched off-road performance to our customers,” said Doug Scott, Ford truck group marketing manager. “Raptor is also proof of our commitment to offer a truck for every customer and continuously improving them to meet our customers’ evolving needs.”
The 2014 Ford F-150 SVT Raptor Special Edition is the latest variant. Following the 2013 Ford F-150 SVT Raptor, which added available segment-exclusive HID headlights and industry-first factory forged-aluminum conventional wheels that can be upgraded to beadlocks, the 2014 Raptor Special Edition adds interior and exterior upgrades to further differentiate its appearance and appeal to luxury truck buyers looking for uncompromising off-road performance.
With Raptor sales expected to remain strong, Ford will increase Raptor production, growing assembly from three trucks per hour to five trucks per hour.
The growing demand and increase in production points to a larger phenomenon of increased specialization in the full-size pickup category.
While trucks traditionally have been bought by businesses and individuals to do the hard work of building and moving America, buyers have increasingly flocked to pickups offering exceptional luxury, performance or in the case of the new Raptor Special Edition, both.
SVT Raptor prowess and power
Since launching as a 2010 model, the Ford F-150 SVT Raptor has set the benchmark for low- and high-speed off-road performance through aggressive all-terrain tires, industry-exclusive internal triple-bypass FOX Racing Shox ™ dampers, skid plates and standard Hill Descent Control ™.
A Raptor development imperative has been continuous improvement, so Ford expanded Raptor’s footprint for 2011 with a four-door SuperCrew® model joining the two-door SuperCab original.
For 2012 Ford began offering a grille-mounted camera to improve driver visibility when climbing over rocks or other obstacles. The 2012 addition of a Torsen® limited-slip differential to Raptor’s 4WD system enables the truck to balance traction between both front wheels.
For 2013 industry-exclusive beadlock-capable wheels were added to help increase grip in low-traction conditions, along with high-intensity discharge headlamps for improved visibility. SYNC® with MyFord Touch®also was made available for added connectivity.
SVT Raptor is available exclusively with a 6.2-liter V8 engine producing 411 horsepower and 434 lb.-ft. of torque, mated to an electronic six-speed automatic transmission with tow/haul mode and SelectShift Automatic ® functionality. The 4WD system features electronic shift-on-the-fly capability for the transfer case.
The front axle features a Torsen differential with 4.10:1 gearing. The rear axle is also 4.10:1, with a high speed electronic-locking differential.