Two highly fitting locations have been selected for the UK and European debuts of the latest Bespoke Collection from Rolls-Royce Motor Cars.
The Rolls-Royce Phantom Drophead Coupé Waterspeed Collection will be previewed to selected UK press and customers at an exclusive event on the site of the original Bluebird Motor Company – now the Bluebird Restaurant – on the King’s Road, London on Tuesday 13 May 2014.
The Bluebird Motor Company building was commissioned in 1923 to be Europe’s largest garage and was built in the era’s characteristic Art Deco style, a style which it preserves today. The business would ultimately help fund Campbell’s pursuit to wrest the Waterspeed record from its American holders.
The car will then head to the world-renowned Concorso d’Eleganza at Villa D’Este on the shores of one of Italy’s world-famous lakes, Como, where it will be unveiled to the public for the first time. It was on the adjacent Lake Maggiore where, on 1 September 1937, Campbell established his legend, setting a world-record speed of 126.33 mph in the famous Bluebird K3 boat powered by a Rolls-Royce R Engine.
The Rolls-Royce Phantom Drophead Coupé Waterspeed Collection:
Waterspeed Collection Phantom Drophead Coupés feature a number of exclusively created Bespoke design and engineering features, perfectly executed to create a thoroughly contemporary tribute to Campbell’s famous craft.
“This very special motor car serves to pay a perfect homage to my grandfather’s remarkable acts of British daring and endeavour,” said Donald Wales, grandson of Sir Malcolm Campbell. “The extraordinary attention to detail and commitment to engineering excellence so evident in these motor cars perfectly echoes the lengths my grandfather and his colleagues went to in their pursuit of the waterspeed records.”
The car is finished in a specially developed ‘Maggiore Blue’ exterior paint, inspired by Bluebird’s famous colour scheme. Nine layers of paint are applied before an exhaustive process of hand-sanding and the application of a cutting-edge powdered lacquer is undertaken to ensure an impeccable finish. For the first time in Rolls-Royce history the exterior finish extends to the engine, creating a visually striking homage to the power behind Campbell’s records. The finish also adorns the car’s specially developed, fully-polished eleven-spoke wheels for the first time, providing a subtle decorative accent.
The exterior is completed with a hand-painted coachline that culminates in a Bluebird motif with the design taking Rolls-Royce’s master coachline painter four hours to apply by hand.
Phantom Drophead Coupé’s traditional teak decking to the rear makes way for brushed steel. Each piece of material is individually panel-beaten by hand for 70 hours following initial mechanical pressing. A Rolls-Royce craftsperson will then hand-brush the metal for over 10 hours – showcasing the fastidious attention to detail and commitment to hand-craftsmanship that informs everything undertaken at the Home of Rolls-Royce.
The car’s Maggiore Blue exterior finish is subtly echoed on the interior via accents on the dashboard that perfectly complement the Windchill Grey interior leather scheme. The marque’s hallmark attention to detail extends to the application of hand-engraved door armrest tunnel caps featuring a new interpretation of Campbell’s famous Bluebird motif. The armrests alone take eight hours to complete. Abachi wood also makes its Rolls-Royce debut in Waterspeed. By nature the material is cool to the touch with a satin-like tactility, and is bookmatched at an angle to echo the wake left by a boat moving at speed.
Further reference to Campbell’s craft is made via a new interpretation of the famous ‘power reserve’ dial. As the driver presses on, the dial moves backwards towards a yellow and blue zone, echoing Campbell’s original K3 boat’s ‘going into the blue’ at maximum engine revolutions. A Bespoke front-lit clock adorned with Bluebird’s infinity symbol and dials hewn from a billet of aluminium evokes K3 further. Direct tribute to the records is paid in the glovebox, with a hand-embroidered panel expressing the records Campbell achieved at Lake Maggiore and Coniston Water. Finally, the steering wheel is presented in two-tone for the very first time, with Maggiore Blue accents balancing perfectly with traditional black leather to complete a beautifully conceived interior design scheme.
Bespoke is Rolls-Royce:
Whilst every Rolls-Royce is special, many customers desire extraordinary distinguishing features to make their car completely unique. This falls to the marque’s Bespoke design department; a collective of the automotive world’s finest designers, engineers and craftspeople.
This approach has distinguished Rolls-Royce for over a century, with today’s methods echoing the age of the coachbuilder when customers purchased their chassis and engine before sending it away to be bodied to their exacting specifications.
From the finest detailing to the boldest statement, customers work in close collaboration with the team to realise their desires. Inspiration can come from anywhere; whether it is a request to perfectly match the exterior finish to a favourite garment or a more elaborate creation that seeks to tell a story, no idea is left unexplored.
With an unparalleled scope for personalisation, Bespoke is very much the jewel in the crown of Rolls-Royce Motor Cars’ unique brand promise, indeed Bespoke is Rolls-Royce.
15 August 2014, Woodcliff Lake, NJ – The Rolls-Royce Phantom Drophead Coupé Waterspeed Collection, which was conceived to celebrate Sir Malcolm Campbell’s act of setting a new world water-speed record in 1937, has made its North American debut following its presentation at The Quail, A Motorsports Gathering Event this morning. On Sunday, it will appear by the water at the Concours D’Elégance at Pebble Beach – the world’s premier celebration of the automobile and a fitting backdrop to the latest Collection car from Rolls-Royce Motor Cars.
It was on the morning of 1 September 1937 that Campbell established his legend, setting a world-record speed of 126.33mph on Italy’s Lake Maggiore in the famous Bluebird K3 boat powered by a Rolls-Royce R-Engine. The following day he went one better, piloting his craft to 129.5mph, emphatically breaking the United States’ five-year stranglehold on the world water-speed record. Campbell’s momentous achievement captured the world’s attention and reaffirmed the Rolls-Royce R-Engine’s record-breaking superiority after triumphs on land and in the air.
To celebrate this incredible act of British heroism, Rolls-Royce Motor Cars’ Bespoke Department created the Waterspeed Collection, 35 specially designed Phantom Drophead Coupés. One of these superlative motor cars was displayed at The Quail on 15 August and will appear on the concept car lawn at Pebble Beach on 17 August.
Echoing the cutting-edge technology employed in the construction of Sir Malcolm Campbell’s Bluebird K3 craft, only the finest contemporary materials furnish the Waterspeed Collection. Brushed steel perfectly complements an exclusively developed ‘Maggiore Blue’ color scheme, whilst hand-crafted Abachi wood inlays evoke the sense of a boat effortlessly gliding through water at pace. The exterior coachline and laser etchings inside the car bring Campbell’s ‘Bluebird’ motif back to life.
At the North American debut of Waterspeed at the Concours d’Elegance in Pebble Beach, California, Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars said, “Sir Malcolm Campbell’s successful pursuit of world-speed records on land and water were the result of his commitment to the most exacting standards of British design and engineering excellence. Such attributes are hallmarks of every Rolls-Royce motor car. This special Collection serves to display the breadth of Bespoke personalization available to every Rolls-Royce customer. We are thrilled to celebrate excellence in automotive design and showcase the Collection at the crown jewel of automotive events here at Pebble Beach.”
The Rolls-Royce Phantom Drophead Coupé Waterspeed Collection:
The Phantom Drophead Coupé Waterspeed Collection features a number of exclusive Bespoke design and engineering features, perfectly executed to create a thoroughly contemporary tribute to Campbell’s famous craft.
A specially created ‘Maggiore Blue’ color scheme flows like water over all the surfaces of Waterspeed, outside and in. Nine layers of paint are applied before an exhaustive process of hand-sanding and the application of a cutting-edge powdered lacquer is undertaken to ensure an impeccable finish. For the first time in Rolls-Royce history, the exterior finish extends to the engine, creating a visually striking homage to the power behind Campbell’s records. The finish also adorns the car’s specially developed, fully-polished eleven-spoke wheels, providing a subtle decorative accent. The exterior is completed with a hand-painted coachline that culminates in a Bluebird motif with the design taking Rolls-Royce’s master coachline painter four hours to apply by hand.
Phantom Drophead Coupé’s traditional teak decking to the rear makes way for brushed steel, with each piece of material individually beaten by hand for 70 hours and then hand-brushed for a further 10.
The car’s exterior finish is subtly echoed via accents on the dash-board that perfectly complement the ‘Windchill Grey’ interior leather scheme. The marque’s hallmark attention-to-detail extends to the application of laser-engraved door armrest tunnel caps featuring a new interpretation of Campbell’s famous Bluebird motif.
Abachi wood also makes its Rolls-Royce debut in Waterspeed. By nature, the material is cool to the touch with a satin-like tactility, and is bookmatched at an angle to echo the wake left by a boat moving at speed.
Further reference to Campbell’s craft is made via a new interpretation of the famous ‘power reserve’ dial. As the driver presses on, the dial moves backwards towards a yellow and blue zone, echoing Campbell’s original K3 boat’s ‘going into the blue’ at maximum engine revolutions. A Bespoke clock adorned with Bluebird’s infinity symbol and dials hewn from a billet of aluminum further evoke K3.
Direct tribute to the records is paid in the glove compartment, with a debossed panel expressing the records Campbell achieved on Lake Maggiore and on Coniston Water. Finally, the steering wheel is presented in two-tone for the very first time, with ‘Maggiore Blue’ accents balancing perfectly with traditional black leather to complete a beautifully conceived interior design scheme.
“This very special motor car serves to pay a perfect homage to my grandfather’s remarkable acts of British daring and endeavor,” said Donald Wales, grandson of Sir Malcolm Campbell. “The extraordinary attention-to-detail and commitment to engineering excellence so evident in these motor cars perfectly echoes the lengths my grandfather and his colleagues went to in their pursuit of the water speed records.”
Further Rolls-Royce Bespoke presentations at Pebble Beach:
In addition to the unveil of Waterspeed today, Rolls-Royce Motor Cars was pleased to present Mr. Michael Fux with the keys to the latest addition to his collection, a 2014 Wraith. Mr. Fux, one of Rolls-Royce’s most prolific Bespoke customers, received his car today at The Quail, A Motorsports Gathering Event.
The two-tone car is presented in two specially developed colors; Aequus Green and Cornish White with Jade Pearl accents. Once inside, the vibrant color theme continues with matching green across the interior, including leather seats, floor mats and carpets, leather covered stalks and steering wheel, with veneer parts complementing in Pearl Green. In true Michael Fux style, attention has been paid to even the smallest details with the speakers, front and rear vents and rear view mirror casing finished in the car’s unique green hue.
“I look forward to Pebble Beach every year,” said Michael Fux. “It’s such a great honor to be receiving my new bespoke Rolls-Royce at such a special place. This year is no different; I’m very excited about this new addition to my collection and look forward to designing more creations with the Rolls-Royce Motor Cars Bespoke team in the future.”
Bespoke is Rolls-Royce:
Whilst every Rolls-Royce is special, many customers desire extraordinary distinguishing features to make their car completely unique. This falls to the marque’s Bespoke design department; a collective of the automotive world’s finest designers, engineers and craftspeople.
This approach has distinguished Rolls-Royce for over a century, with today’s methods echoing the age of the coachbuilder when customers purchased their chassis and engine before sending it away to be bodied to their exacting specifications.
From the finest detailing to the boldest statement, customers work in close collaboration with the team to realize their desires. Inspiration can come from anywhere; whether it is a request to perfectly match the exterior finish to a favorite garment or a more elaborate creation that seeks to tell a story, no idea is left unexplored.
With an unparalleled scope for personalization, Bespoke is very much the jewel in the crown of Rolls-Royce Motor Cars’ unique brand promise, indeed Bespoke is Rolls-Royce.